There are many challenges when it comes to running a business on an e-commerce website. The first and foremost hurdle is to decide which platform to choose. Here, I will tell you about the difference between four of these. Check out all the pros and cons of these e-commerce platforms.
- A) Shopify
There are several ways through which you can sell your products online like through the POS system, hosted online store and Facebook integrations. If you are a beginner in this field then it is the best online store as it has less technical issues.
- Create very beautiful looks easily.
- Great platform for small to medium projects.
- User friendly world wide.
- Can be called as a native eCommerce software.
- Due to its cloud based feature, you don’t need hosting.
- Get a professional looking shop working with templates in a few clicks.
- Like other platforms, you don’t have the flexibility to work on SEO.
- The server which is normally located in the United States, well you depend on it.
- Go through the shopify tube – you will be not able to alter the code, if there’s some error in software.
- B) WooCommerce
- It is very easy to use as it is based on WordPress.
- Ideal for small to medium projects.
- You can get premium and free templates here which can give your site a professional look.
- There is no need for dedicated servers as it works on shared serves.
- You don’t need to develop the mobile UI as the templates are already responsive.
- With WooCommerce you can get integration with WordPress. For example for SEO you can get a Yoast SEO plugin.
- It is not a native eCommerce store as it is a plugin that works on a content manager and is based on WordPress. It allows you to sell.
- The fact here is, it is quite painful to make translations in WordPress. Translations depend on a plugin and are difficult to make.
- You can grow a multi-store and an extensive catalogue.
- In WooCommerce you can’t find some features like loyalty and marketing modules that are included in Magento and Prestashop.
- C) Magento
- If you have large and larger projects then this is the ideal one.
- It includes many modules for this type of applications so can be included under the native eCommerce software.
- The multi-currency, multi-store and multi-language system should be given thumbs up as they work brilliantly.
- Get free and responsive templates and create a professional look.
- It allows software through web services and integration with external ERPs.
- Without programming, you can have several different tabs and it is well prepared for SEO.
- It’s database and robustness of its core are the actual reason which makes it more stable as compared to other software.
- Complication – The Back Office (like seriously)
- To work fine, you need a dedicated VPS server as it doesn’t work properly on shared servers.
- D) PrestaShop
- It can handle small to medium to large projects. But not good for huge projects.
- You don’t need a dedicated server as it works well on shared servers.
- This also includes many modules like for this type of application as it is a native eCommerce store.
- With the free and premium templates you can get a professional look.
- It is affordable, allows software through web services and integration with external ERPs.
- It is great for SEO and the back office is very intuitive.
- For some important functionalities you need to buy separate modules.
- You can’t grow a multi-store or an extensive catalogue. This system is very flawed.
- You must go for the program if you need complex product listings.
According to my view if you have a small business then PrestaShop, WooCommerce and Shopify are a great option. You should go for PrestaShop if you want to take data to build a small CRM or want to do marketing actions.
WooCommerce and Shopify are best if you want a store to sell. Before going for these solutions, it is greatly advised to ensure your project well. Think about all the features to requirements and then compare with all four of them. Like this you can pick easily. I hope you got the answers.